Hand-blended masala chai
Garam Chai by Shipra
Simmered the way it is at home.
Tea, milk, a little sugar and a generous pinch of warm spices. Every box carries a QR code into The Chai Universe: a quiz, a game and a passport, all on your phone and nothing collected.
From the kettle to the cup
How a cup of chai comes together
Water and tea
Water comes to the boil and the black tea goes in. The water turns a deep amber.
The masala
A generous pinch of warm spices, and the kitchen starts to smell like chai.
Milk
In goes the milk, and the amber turns the colour chai is known for.
A little sugar
Or none at all. Every kitchen decides for itself.
Simmer
Let it rise, let it settle, let it rise again, until the lid starts to rattle.
Pour
Pour it from up high into kulhads, the little clay cups, and serve it garam.
Brewed slow, poured garam.
On railway platforms, at street corners and in kitchens across India, chai is how a guest is welcomed and how a day gets going.
Chai spices & their benefits
Aromas, flavors & wellness heritage
Rose petals
Floral & delicate.
In herbal practice, believed to cool and soothe.
Green cardamom
Sweet & citrusy.
Studied for inflammation and oxidative stress.
Black cardamom
Smoky & earthy.
Valued in Ayurveda for digestive comfort.
Fennel seeds
Mellow & naturally sweet.
Fennel preparations are studied for period-pain relief.
Cloves
Bold & warming.
A long history in dental pain care.
Black pepper
Sharp & gently fiery.
Piperine extracts can aid absorption of certain compounds.
Cinnamon
Sweet & woody.
Explored for blood-sugar support; evidence varies.
Nutmeg
Nutty & softly sweet.
In customary use, believed to encourage restful sleep.
Star anise
Sweet & licorice-like.
Used in herbal practice for bloating and spasms.
Dry ginger
Zesty & warming.
Ginger preparations may ease nausea and menstrual cramps.
Inspired by Ayurvedic heritage. Research on individual spices varies; benefits depend on preparation and amount.
Studies often use extracts or supplements rather than chai.
Inside the Chai Universe
Scan the box, then play
- Chai DNASix quick questions, five chai personalities: are you an Elaichi Dreamer or a Cutting Chai Hustler?
- Catch the MasalaA 60-second arcade game. Earn spice stars and badges.
- Chai PassportYour stars and badges, yours to export or delete. Nothing leaves your phone.
Fun Chai Facts
Something to sip on.
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A little chai vocabulary
Chai means tea. Masala chai means spiced tea. Garam chai means hot tea.
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A warm welcome: chai-pani
Literally “tea and water.” In many Indian homes, offering chai-pani is a way to welcome guests and offer refreshments.
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All aboard for chai
Railway vendors across India helped make chai part of the journey.
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Every kitchen, its own blend
Spices and proportions vary from home to home. No two family recipes need to be the same.
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A cup by many names
Adrak chai has ginger. Elaichi chai has cardamom. Masala chai brings a mix of spices.
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Brewed with patience
Tea, milk, sugar and spices often simmer together for a rich, comforting cup.
Garam chai means hot tea
Your cup is ready.
Scan the QR code on your box to step into The Chai Universe, or come and say hello on Instagram.